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Tonino Lamborghini: a history of success
Image The success of a brand has its raison d’etre in its history. The stages throughout its progression towards success let one develop an understanding of the reasons behind its evolution and growth.
When one enters into contact with the world of Tonino Lamborghini, one meets part of Italian history, an original part which has allowed us to diffuse our style.

 

   
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In 1981 Tonino Lamborghini designed and branded his first watch. Reinterpreting the historical values and the symbolism which characterize his family, Tonino gave life to a new prestige brand. Drawing inspiration from his previous experiences in the field of engineering and design, he extended the concept of luxury to products capable of evoking a world made up of fashion, technology and innovation: watches, sunglasses, perfumes, leather accessories, furnishing items and clothing lines created from the most sort after, high quality materials; a coordinated universe of complimenting stylish items, which express ‘Puro Talento Italiano’.

 

   
Image In 1983, after success in the Italian market with the first collections of branded accessories, Tonino Lamborghini decided with great foresight to aim at the Asian market, opening the first monobrand shop in Hong Kong. Since that time, the value of the brand has been extended considerably, becoming a strongly
recognized and appreciated brand, with 12 flagship stores between Hong Kong and Macau and numerous corners and shop-in-shops in the main Chinese cities.
In 1991, Tonino Lamborghini, who holds an honorary engineering degree conferred upon him by New York University, planned an electric golf cart model and created a line of apparel and accessories that assure high game performance to those who want to continue to wear ‘Puro Talento Italiano’ on the sporting course.

 

   
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 Half way through the ‘90s, with the innovative style that always distinguishes him from the others, Tonino Lamborghini was among the first brands to launch his own line of high gastronomy: high quality coffee, the best and most representative wines and gastronomic delicacies, such as extra virgin olive oil, balsamic vinegar, pastas and sauces, all expressions of the prestigious Italian culinary tradition, guaranteed by the Tonino Lamborghini brand.
The success enjoyed by this line of delicacies and the significant brand appeal opened the doors for the realization of a true network of Tonino Lamborghini coffee lounges in 2000. The locales are characterized by a captivating and evocative architectural style firmly rooted in the history of the brand, with welcoming and elegant atmospheres where the qualitative excellence of the menu and service are a must.
   
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In 1995, to pay homage to the industrial history of his father, Tonino Lamborghini institutionalised and planned the Ferruccio Lamborghini Multifunctional Centre, with the technical consultation of architect Oreste Diversi. The museum, situated in Dosso near Ferrara, represents a testimony to the influence that the Lamborghini family has had and continues to have on the entrepreneurial panorama of the ‘Made in Italy’ concept.
Finally, in 1997 Tonino Lamborghini restored the Palazzo del Vignola, a C1500 villa on the outskirts of Bologna, to its original beauty, and today it remains the central headquarters of the company where the design and fashion creations from the Centro Stile Tonino Lamborghini take life.



 
Tonino Lamborghini Caffè è un marchio di Tonino Lamborghini S.r.l. concesso in licenza esclusiva ad Officina Gastronomica S.r.l. (P. I. 00865841209) © Tonino Lamborghini S.r.l.
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